Digital Assassination

Protecting your reputation, brand or business against online attacks

“In the future, which is now, everyone will have 15 minutes of shame.”

Two leading reputation experts reveal how online attacks destroy brands, reputations, even lives...and provide a course of actions to turn the tables on digital assassins.

Author Bios

Richard Torrenzano

Richard Torrenzano

Richard Torrenzano is chairman and chief executive of The Torrenzano Group, a reputation and high-stakes issues management firm specializing in building and protecting corporate reputations, helping clients grow their businesses and enhance shareholder value. He is a recognized leading thinker and expert on crisis, reputation, brands and social media.

The Torrenzano Group helps organizations take control of how they are perceived™.

For additional information, visit:

Game Changing Book

The bestselling, award winning book, Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks, co-authored by Richard Torrenzano was published by

 St. Martin’s Press-Macmillan. Visit:

Digital Assassination reveals how the Internet is used to destroy brands, reputations, even lives. It exposes strategies digital assassins deploy to attack victims and shares actions to turn the tables on this skullduggery… to protect your family, career, business and good name. It is the pre-eminent work on reputation in the Internet age.


Rich has counseled chief executives and boards of corporations in the US, Europe, Latin America and Asia, as well as several heads of state.

He has extensive hands-on experience in the world’s financial markets. Throughout a period of rapidly developing public policy issues, historic levels of market activity, unprecedented change in world affairs and intense media coverage, Rich planned and directed the New York Stock Exchange’s worldwide activities and programs.

For nearly a decade, he was a member of the Big Board’s Management (policy) and Executive (operations) Committees. And, on the firing line as the NYSE’s chief spokesman, he had a unique vantage on business, industry and the media.

Rich developed public strategies to deal with significant market issues, including: insider trading scandals, corporate mergers, acquisitions and IPOs, governance and shareholder activism, high-frequency trading, bankruptcies, regulatory and disciplinary actions.

Global Crisis Expert

He managed some of the most visible global corporate crises in our lifetime, including: the October 1987 market crash, and the Federal Reserve Bank’s billion recapitalization of Long-Term Capital Management, financed by a consortium of 14 of the world’s largest financial institutions.  His actions, counsel and work helped restore confidence in capital markets.

Following the September 11th attacks, he provided counsel to top executives at Merrill Lynch, Lloyd’s of London, Nasdaq, National Association of Securities Dealers, American Stock Exchange and Security Traders Association -- all significantly affected by the terrorism raids.

As a top corporate officer, he made a specialty of identifying emerging issues and managing responses for: digital attacks, computer system buildups or breakdowns, product tampering and liability, planned or unexpected management and board changes, fires, bomb threats, protests and terrorism, as well as local, regional, federal and international government oversight committees, commissions, studies, testimony and rulings.

International Scope

At the request of the President of the United States -- following the Bush-Gorbachev Malta Summit -- Rich was instrumental in negotiating and planning the landmark NYSE USSR-US Moscow seminar on financial markets. It was attended by several hundred Soviet academic, business, financial, and government leaders. The program served as a catalyst for the opening of new exchanges in Moscow and St. Petersburg.

Rich was also part of the delegation that advised key political and business leaders of Hungary, Czechoslovakia and Poland on their transition to capitalism and opening of the financial markets in those countries.

He also negotiated and planned the historic China-US symposium on financial markets in Beijing. That government and business conclave galvanized the opening of the stock exchange in Shanghai, moving China towards a new economic system.

Concurrent with those activities, Rich coordinated White House-related activities for the NYSE CEO in his capacity as chairman of President Reagan’s Board of Advisors on Private Sector Initiatives.

Corporate Positions

Rich was director and senior vice president, corporate affairs and a member of the Executive Management Committee for SmithKline Beecham, Plc. SB was one of the world’s leading healthcare companies with more than 300 products marketed in 130 countries and revenues of billion. SB is now merged with Glaxo.

Based in London, he had worldwide responsibility for government affairs and public policy, investor relations, communications, philanthropic activities, issues and industry relations. 

Under his leadership, during an intense political climate in healthcare, corporate affairs was re-energized through management changes, deployment of technology and integration of strategic  plans -- all of which strengthened and enhanced SB’s global policy reach.

Honors and Awards

Rich was awarded The Ellis Island Medal of Honor and has been recognized by several distinguished international organizations. He is a Knight of Malta; Knight Grand Cross, Order of the Holy Sepulchre; Knight, Order of Merit, Republic of Italy; Knight Commander Jus Patronato of the Sacred Military Constantinian Order of St. George, and Knight Grand Cross, Royal Order of Francis I, both Royal House of Bourbon; Knight Commander, Order of Saints Maurice and Lazarus, and Knight Commander, Order of Merit, both Royal House of Savoy.

He is the recipient of several significant professional awards, including two Public Relations Society of America’s Silver Anvils for institutional and investor relations programs. 

In the United States, Rich serves on the board of the New York State Trooper Foundation, is a member of the Economic Club of New York and National Press Club, Washington, D.C. He also was a member of the Private Sector Advisory Committee to the United States Information Agency, US State Department, Washington, DC.

He received a bachelor’s degree in behavioral sciences from the New York Institute of Technology and served on the university’s board of trustees and its executive committee for more than twenty years. Rich holds NYIT’s two highest honors: the president’s medal for outstanding service to the community and an honorary Doctor of Letters. He completed the executive program of the Graduate School of Business, Stanford University, California.

Rich is an avid sailor.

Frequent Speaker

Rich is a top speaker and expert on crisis, reputation, brands and social media. His talks and writings guide leaders to understand how to survive the fish bowl of global competition during an era of intense public and government scrutiny, media proliferation and hype.

He combines experience, news and history to illustrate and understand today’s high-stakes issues and escalating digital dangers, before revealing actions and the leadership needed to master them.

Rich is often quoted in business periodicals and is seen on network news programs. View the news section of

To book him as a conference speaker or review some of his appearances, visit:  

Mark Davis

Mark Davis is a business consultant and writer in Washington, D.C., who advises many technology and other kinds of Fortune 500 companies. 

A former White House speechwriter, Mark is now a frequent commentator and writer on politics, technology and the future.  His writings have appeared in many of the world’s leading publications.

As a senior director of the Washington-based White House Writers Group, Mark has worked with the Defense Advanced Research Projects Agency (DARPA), as well with some of the nation’s leading telecommunications, Information Technology and defense-aerospace companies.

Mark has advised many companies about the political, regulatory and international positioning of their products and services.  He has helped marshal public support for successful mergers of large national corporations.  And he has helped companies manage their messaging in the face of class-action litigation with “bet-your-company” stakes.

A graduate of the University of Texas at Austin and Stanford University, Mark has taught at U.C. Berkeley’s Haas School of Business, and lectured at some of the nation’s leading institutions.