Brian Pittman’s spotlight on: Richard Torrenzano, Mark Davis, Co-Authors, “Digital Assassination: Protecting Your Reputation, Brand or Business Against Online Attacks“
“If you’re a CEO or celebrity, entrepreneur, politician, journalist or even parent—there is a risk today of digital assassination,” says Richard Torrenzano, who helms NYC’s The Torrenzano Group and has managed some of the most visible global corporate crises of our lifetime.
“We’ve seen online attacks ruin the lives of teenagers and end in suicides, and we’ve seen them hurt businesses and brands—like what happened to Sony PlayStation, or even to banks or celebrities that have been hacked,” he says. “Regardless of who you are, if you have a name, and you have a brand to protect, this is one of the most important issues facing you today.”
“According to the black and white hats we interviewed about this, the danger will only increase 50-100 fold in the next two to five year—thanks in large part to the open architecture of the Internet,” adds co-author of the new St. Martin’s Press title and former White House speechwriter Mark Davis, who is also the senior director of DC-based White House Writers Group.