Who Protects the Protectors?

Tom McNichol of Bloomberg Businessweek reports two telling facts about the state of today’s Internet.

-- Cleaning up search results is a $1.6 billion business that could be a $5 billion business by 2015.

-- The companies that clean up search results can’t even keep their own profiles clean.

Google’s auto-complete feature often suggests “Reputation.com’s scam” as a top search term. Other digital reputation fixers have been targeted by an online smear campaign that appear to be orchestrated by a competitor.


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