In a Siri-like move, Google will begin act more human.
“Google's search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page,” according to the Wall Street Journal.
The infamous algorithm will face a revamp -- transforming from a keyword model to one based on semantics. It will use its massive database to understand searches in context. One commonly used example: a semantic search “Can differentiate between words with more than one meaning, such as the car brand 'Jaguar' and the animal 'jaguar.’”
It will be interesting to see the effect this has on SEO practices.