Social Media Sells

Whether it's car insurance or the next President there’s no denying social media is a persuasion powerhouse.

The Wall Street Journal took a look at consumer and political digital advertising in two stories over the weekend. Like many of the issues we discuss in the book, the idea of selling candidates like consumer products is nothing new…It’s the technology that’s different.

Read More: In Hot Pursuit of the Digital Voter - The Wall Street Journal Knights, Pirates, Trees Flock to Facebook - The Wall Street Journal

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