More Stats! McKinsey Quarterly reports on executives use of social media
May 10, 2012
For the tech savvy, it is important to remember the pace at which organizations are catching up with technology.
McKinsey Quarterly reports on a recent survey of how deeply some 4,200 executives have integrated social tools and technology into their operations.
They report that social networking, video sharing, blogs and microblogging are at critical scale, with 72 percent of respondents reporting that they use at least one of these platforms.
Upward of 40 percent specify that they use social networks or blogs. We think the right hand column is the most interesting—the rise of video sharing and microblogging (though most have yet to enter the Twitterverse).