It looks like the worst PR disaster in history. A Shell Oil executive turns on a model rig, which then proceeds to douse oil onto frightened dignitaries. In the ensuring melee, a fascistic operative demands that the person holding the mobile device that is filming the scene surrender it immediately.
It is such a bad scene, it is seems a little too pat to be true. Which it is.
In our book, we chronicle the many ways in which the Yes Men have digitally impersonated companies, brands, PR campaigns and corporate spokespersons. Here, someone has set up a phony press conference gone wrong.
Shell PR issued a prompt denial, but this digital lie went viral around the world before truth could put its shoes on.