Have It (Your?) Way

It’s called “social media meltdown.” Twitter hackers have replaced Burger King logos with that of McDonalds, and Jeep (Chrysler) with that of Cadillac (GM), ruining brand image and calling into question the viability of Twitter as a platform for advertising.

So far, the attacks seem to be nihilist pranks. The real danger is that various hacktivists and digital assassins for hire will do real and lasting damage to brand value.


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